Dot-coms still hope for a 'sizzling' holiday
December 15, 2003-- Home Textiles Today,
New York — The blizzard that struck the Northeast, along with snows in other parts of the country may help light up the holiday season for e-tailers and catalog operations.
Although Christmas is still 10 days away, the early part of this week effectively marks the season's wrap for most catalogers and e-tailers, save express delivery orders for procrastinating shoppers.
So far, many reports indicate that sales in the direct-to-customer channel have sizzled, making this season bright for the direct marketers. But that's not been the case across the board, as some operations continue to struggle for their numbers.
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