Kohl's ads go reality
February 10, 2003-- Home Textiles Today,
Menomonee Falls, WI — A 31-year-old Internet marketer and a 24-year-old technical advisor were recruited by Kohl's for its Valentine's Day Bridal Registry TV spots. Premiering nationwide during "American Idol" and "Survivor," the reality-based ads feature the two men declaring their love and then proposing to their girlfriends. The unscripted spots resulted in the expected answers: yes.
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