Kohl's ads go reality

Menomonee Falls, WI — A 31-year-old Internet marketer and a 24-year-old technical advisor were recruited by Kohl's for its Valentine's Day Bridal Registry TV spots. Premiering nationwide during "American Idol" and "Survivor," the reality-based ads feature the two men declaring their love and then proposing to their girlfriends. The unscripted spots resulted in the expected answers: yes.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!