Kohl's ads go reality

Menomonee Falls, WI — A 31-year-old Internet marketer and a 24-year-old technical advisor were recruited by Kohl's for its Valentine's Day Bridal Registry TV spots. Premiering nationwide during "American Idol" and "Survivor," the reality-based ads feature the two men declaring their love and then proposing to their girlfriends. The unscripted spots resulted in the expected answers: yes.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!