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Shaw earns 'Cradle to Cradle' eco certification

Dalton, Ga. – Shaw Living, the bath, accent and area rug division of Shaw Industries, has added a green feather to its cap.
The company last month earned “Cradle to Cradle” silver certification from McDonough Braungart Design Chemistry (MBDC), an eco-focused product and processes design firm, for its in-house “EcoMade”-branded bath and scatter rugs constructed of Type 6 Nylon fiber.
The one-year certification – which expires on March 8, 2010 -- has prompted Shaw Living to further expand its assortment of EcoMade rugs and continue to pursue cradle-to-cradle recycling and reusing initiatives for small-size rugs.
Kevin Corrao, who in January was promoted to marketing manager for Shaw Living from his former position as designer for the residential marketing division of Shaw Industries, told HTT that Shaw Living intends to “keep up with our certification” with many green initiatives.
“Everybody touts they are green, but we actually got third-party certification to prove our products are in fact environmentally sustainable,” Corrao said. “[Cradle to Cradle] shows we are innovative and looking for the next step and for the product that is right for customers.”
EcoMade-branded Shaw rugs are all made of Type 6 Nylon, a recyclable and reusable synthetic fiber the company produces in-house. All bath and scatter rugs under the EcoMade label are made from recycled fiber and can again be recycled to re-produce new rugs – a process Shaw conducts at its Evergreen Nylon Recycling facility in Augusta, Ga.
Shaw Living focuses EcoMade rug programs on smaller sizes because of the convenience to customers. Corrao explained customers can call Shaw or fill out a form online to have the company mail them a plastic bag in which they can ship their used rug to Shaw to be recycled. Postage is free.
For customers with larger, area-rug sizes they want to donate for recycling, Shaw operates 43 collection sites where people can drop off their used rugs.
Not under the EcoMade label but related to Shaw Living’s earth-friendly initiatives is the recently introduced “ClearTouch PET” line of bath, scatter and area rugs made of recycled plastic bottles. Corrao said Shaw recycles three billion plastic bottles to produce this fiber.
EcoMade and Type 6 Nylon are not the only products from Shaw that have recently been stamped with MBDC’s “Cradle to Cradle” silver certification. In soft floor covering-related goods, Shaw’s EcoWorx Broadloom, Eco Solution Q, Anso Nylon fiber and Zeftron Nylon fibers also carry Cradle to Cradle. Shaw’s EcoWorx Tile is also certified.

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