Bloomies views fashion with rose-colored glasses

Carole Sloan, March 18, 2002

New York — With the launch last week of "Everything is Coming Up Roses," Bloomingdale's returns to its once legendary and trend setting total home furnishings fashion event.

The rose theme is found in all home departments, from an extensive home textiles assortment to specially designed rose motifs in accessories and dinnerware and from the cabbage rose printed fabric from Cyrus Clark used on upholstered furniture to table linens.

The rose — the floral favorite at this year's European home fashions events, is being used as the event's color palette. As a result, the colors throughout range from naturals to brights reflecting the scope of colors in the rose petals and leaves.

The rose event was kicked off with a party last week on the furniture floor which appropriately benefitted the Central Park Conservancy and hosted by Bloomingdale's ceo Michael Gould.

In home textiles, the rose theme was used in exclusive bed ensembles from Pillowtex and Crown Crafts, imported embroidered and jacquard towels, shower curtains and accessories from Raymond Waites, said Lester Gribetz, vp, home fashions.

There also is an extensive quilt collection of matelasses and wovens — one of the store's strong suits, Gribetz added.

Why the rose as a theme? No other flower in the world is so greatly loved, Gribetz related. The garden has long been an abundant source of design, and "the rose represents the most magnificent in terms of beauty and timelessness."

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