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Bringing Bombay back

New licenses to expand home assortment

Retail Editor 2 -- Home Textiles Today, December 17, 2013

New York - The Wildflower Group, a licensing and branding agency, and Hermes-Otto International USA, a trading company with holdings in the home furnishings and apparel industry, are bringing Bombay back.

Introduced in 1978 and originally known as The Bombay Company, the home furnishings brand aimed for an exotic, British colonial look. Now the brand is returning as Bombay with a broad new licensing and merchandising program. Targeting the mid-tier and specialty retailers, the Wildflower Group will expand the Bombay brand into new categories such as kitchen textiles, home office essentials, fabric and upholstery, flooring, storage, seasonal décor, bathroom fixtures and luggage.
JLA Home continues to be a licensee for Bombay for bedding, bath, and window drapes. Textiles being actively pursued for Bombay are over-the-counter fabrics, tabletop and kitchen textiles, upholstery, dec pillows, throw blankets, and tapestries.
Additional offerings are currently available at retail by Powell Furniture. Collections from Lifetime Brands and Arden Companies will be introduced in 2014.
The Bombay Co. began as a mail order business in New Orleans that grew into a chain of more than 450 boutique specialty stores and ultimately achieved more than $500 million in sales before closing its doors in 2008, when the U.S. license was acquired by Otto International.


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