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Kohl's, Juicy Couture align for home, fashion collections

Retail Editor 2 -- Home Textiles Today, November 14, 2013

Menomonee Falls, Wis. - Kohl's Corporation and Authentic Brands Group LLC have joined forces to create a new line of Juicy Couture-branded women's and girl's apparel, fashion accessories and home collections that will roll out at Kohl's stores nationwide and Kohls.com in fall 2014.

Described as "confident, relaxed and feminine," the Juicy Couture at Kohl's program targets the missy contemporary customer, said Kevin Mansell, chairman, president and ceo.

It will include bedding and home accessories as well as women's and girls apparel, footwear, handbags and fashion jewelry.

"Juicy Couture is a proven casual luxury brand synonymous with glamour and fun, a combination we know will excite and delight our customers," said Peggy Eskenasi, Kohl's senior executive vice president of product development.

Kohl's roster of brands also includes Simply Vera Vera Wang, Jennifer Lopez, Candie's, Rock & Republic, LC Lauren Conrad, Nike, adidas, Levi's, Converse and others.

Added Jamie Salter, chairman and ceo, Authentic Brands Group LLC: "Designed in New York, the collections will combine the very recognizable aesthetic with the signature style of Juicy Couture."

Juicy Couture at Kohl's will be supported by an omnichannel marketing campaign.

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