Next-Generation Retail: Apt2B, Los Angeles
Carole Sloan -- Home Textiles Today, November 1, 2013
Los Angeles - Apt2B is a Los Angeles-based online shopping site that offers a full range of furniture, home décor, bed linens, bath towels and Apt2B, Los Angeleshousewares. It's a one-stop shop for the home, where items can be purchased separately or in click-and-ship room packages, offering a convenient decorating solution for newcomers and apartment dwellers challenged by space, time, delivery obstacles or unfamiliarity with their new environs.
It's also a social space filled with cool blogs, links, videos and advice from people like "The Guy in 2A" and "The Girls From 2C" who share their thoughts on everything from new products and design tips to apartment hunting, great date places and recreational sports leagues. There's a testimonial wall where happy Apt2B customers post photos of their newly Apt2B-furnished digs, along with first name, neighborhood, favorite color and favorite superhero. The final selling spot for discounted and discontinued items is called the "Trash Chute."
Apt2B offers individual room packages for kitchen, bath and living room as well as three complete home packages priced at $1,988 (studio), $2,688 (deluxe) and $3,888 (penthouse). In the case of the latter, the shopper selects one of the three packages, then clicks through a variety of color, style and size options to create an eight-piece living room and seven-piece bedroom (including mattress), and chooses kitchen and bathroom wares, gadgets, dishes, glasses, utensils, pots and pans, towels, waste cans, lotion pumps, toothbrush holders, etc. Delivery for a complete package within the greater Los Angeles area is around $75, and within the continental U.S. it's $150 (for an order of $750 or more).
Co-owners Mat Herman and Alex Back, together with their team, hand-select Apt2B's pieces based on their comfort, functionality and workability with other items in the company's inventory.
Read the full story at HTT sister publication Furniture Today.
Mednick Talks to HTT about Online Trends for Textiles