Blue Ridge inks deal with Kathy Ireland
Cecile Corral -- Home Textiles Today, October 30, 2013
New York - Blue Ridge Home Fashions has signed a licensing agreement with Kathy Ireland Worldwide to produce basic bedding, which will launch at the March 2014 New York Home Fashions Market.
"We look forward to a close collaborative effort with the ki team in the coming months to develop the new ki product line," Blue Ridge's ceo, Ning He stated. "The ki brand is known both domestically and internationally for their consumer products, especially in the home product category, and [Blue Ridge] has over 20 years of manufacturing and marketing experience in the home textiles industry."
"It is a great joy to partner with the extraordinary team at Blue Ridge. This is another accomplishment, in our company's desire to serve families in the category of home products. We look forward to tremendous success together," said Kathy Ireland, ceo and chief designer of Kathy Ireland Worldwide.
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