Former Penney exec joins Pier 1
September 24, 2013-- Home Textiles Today,
Fort Worth, Texas - Pier 1 Imports has hired Eric Hunter as executive vp for marketing, with responsibility for Pier 1 Imports' brand image and integrated marketing efforts.
"As we look to the future and continue the development of our omni-channel business - ‘1 Pier 1', strategizing and effectively implementing the breadth and complexity of marketing activities is vital for our success," said Alex Smith, president and ceo. "Eric's broad marketing experience in retail makes him well-equipped to take on this pivotal leadership position."
Hunter most recently, he served as svp of marketing and acting chief marketing officer at JCPenney. Previously, he was chief marketing officer and group president with Kellwood Company, which designs, manufactures and markets a collection of premier fashion brands. Prior to that, Hunter spent several years working in agency creative, with PMK/HBH/Momentum Worldwide, the promotional marketing arm of Interpublic's McCann Worldgroup, and Creative Artists Agency.
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