Waverly gets by with a little help from its friends
Retail Editor 5 -- Home Textiles Today, September 4, 2013
New York - The Waverly home brand is launching a series of ads featuring the Peanuts gang - a campaign that marries two high-profile Iconix-owned brands.
The ads will debut on a billboard in New York's Times Square in mid-September and will be featuring in October issues of shelter and lifestyle magazines. The campaign also includes animated creative for digital platforms.
Snoopy and other Peanuts characters are being incorporated into the existing "In a Waverly World" theme, which imbues everyday objects with Waverly designs. The upcoming campaign depicts Snoopy, Linus and Sally in a pumpkin patch with Waverly-pattern pumpkins.
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