Chris Madden unveils new partnership
Retail Editor 2 -- Home Textiles Today, August 13, 2013
New York - Following an eight-year exclusive with JCPenney, designer Chris Madden has teamed with Idea Nuova to re-launch the Chris Madden brand in bedding, window curtains, throws and decorative pillows.
The Chris Madden brandhas generated approximately $2 billion in retail sales, according to Nick Madden, executive vp of Chris Madden Inc.
"Chris Madden is an iconic brand with an excellent heritage. They have achieved great success over the past three decades in the home furnishings arena. We are thrilled to have the opportunity to work with them and bring the brand back to the market. We believe that Idea Nuova will be an ideal partner in this effort, and we look forward to great success together" says Jeff Cohen, co-chairman of Earthbound, the brand management and licensing company that brokered the partnership.
"I'm very excited to be working with the great team at Idea Nuova. Together, we will execute my vision of home...a place of comfort and celebration and, most importantly, a reflection of one's own personal style," said Chris Madden.
"We share Chris's passion for design and her vision of the home as a place of celebration, sanctuary, and rejuvenation. We look forward to collaborating with Chris on creating a line of products that truly turns homes into havens," said Benjamin Accad, ceo of Idea Nuova.
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