Dillard's Becoming Less Promotional In Home
Home & Textiles Today Staff -- Home Textiles Today, August 2, 2013
Guiding a walk-through of Dillard's NorthPark Mall store in Dallas last week, company chairman and ceo William Dillard III touched on a few company initiatives.
In the home department, he said the company is tacking away from a concentration on promotional pricing to create more balance amore pricing tiers. Dillard's is also shifting toward more contemporary looks, the company announced in a recap of his remarks.
Sales in home and furniture were down "significantly" during the first quarter, but gross margin was up "significantly," according to the company.
Ecommerce is another area Dillard's has targeted for growth, and first quarter sales at dillards.com jumped 21%.