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American Textiles names two new marketing execs

Retail Editor 2, Michele SanFilippo -- Home Textiles Today, June 14, 2013

Duquesne, Pa. - American Textile Company has named Patrick Seiffert vice president of marketing and Krista Rogan brand manager for its AllerEase brand.
Both appointments are designed to bolster the company's marketing efforts as it continues to integrate new technologies into its products, according to Blake Ruttenberg, executive vice president of sales, marketing and product development, who made the announcements.
Seiffert was most recently with GlaxoSmithKline's consumer healthcare business, where he was involved with consumer marketing while Rogan comes from Bayer Medical Devices where she was responsible for brand strategy and digital marketing.
"This new team brings focus, ambition and a track record of delivering results in traditional and online channels," said Ruttenberg. "For consumers seeking improved sleep, our ability to apply the latest advancements in textile technology combined with high impact marketing programs is unmatched."

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