Proposte China Pavilion To Debut At Intertextil Shanghai
Brent Felgner -- Home Textiles Today, May 16, 2013
SHANGHAI - Proposte, the Italian trade show for fine European fabric and window coverings, has partnered with Intertextil Shanghai organizer Messe Frankfurt to create a presence at the August fair here.
"There is a growing demand for high-grade products in the Asian market. With Proposte, we will further expand this segment at our fair in Shanghai and thus make it even more attractive for local buyers," said Detlef Braun, member of the executive board of Messe Frankfurt.
Approximately 25 European manufacturers of high-quality decorative and furniture fabrics will make presentations in the new ‘Proposte China Pavilion' at Intertextile Shanghai Home Textiles, which takes place Aug. 27-29.
Mauro Cavelli, president of Proposte, said: "The time has come for Proposte to open its doors in other countries, while still staying true to its image, high-end content and selective approach. To establish ever-closer contacts with customers, the show needs to set its sights beyond Cernobbio (Italy), exporting the great textile heritage of our exhibiting industries, for whom design, culture and beauty have become musts."
The Italian fabric fair, above, will plant its flag in Asia through the partnership with Messe Frankfurt.
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