Sunbrella, Lonny magazine partner for Web-based home makeover series
Home & Textiles Today Staff -- Home Textiles Today, May 10, 2013
Glen Raven, N.C. - Sunbrella and Lonny magazine recently launched a new Web-based video home makeover series created to inspire consumers with elegant and practical design solutions.
Set in Atlanta, the series - "Perspective: Atlanta" - follows interior designer Alex Gaston as he decorates an urban loft using Sunbrella fabrics and transforms it from a jumble of architectural features into a cohesive space.
Gaston, who is design director for Mark Cunningham, Inc., in New York, is using Sunbrella fabric for all applications possible, from furniture to drapery, rugs to wall coverings.
Other important players in the project are Celina Wright, a junior designer at Mark Cunningham, Inc.; Sunbrella Design and creative director Gina Wicker and a team of editors at Lonny Magazine who check in and review the design progress throughout the makeover.
"People all over the world know Sunbrella fabrics for outdoor living - awnings, boats, outdoor furniture. But many people are just discovering our vast availability as an indoor fabric option through leading furniture manufacturers and fabric by the yard," Wicker said.
The "Perspective: Atlanta" loft is located in a mixed-use residential area and has an abundance of windows as well as an open floor plan that includes 10- and 20-foot ceilings. The loft's rooms include two bedrooms and two bathrooms.
The project focuses on furnishings available at the retail level and to the trade, covering furniture selection, fabrics and how to work with an interior designer to access trade sources.
"Our mission at Lonny is to showcase creative design ideas in an approachable format, and that's exactly what ‘Perspective: Atlanta' is all about," said Irene Edwards, executive editor of Lonny Magazine.
The eight-week project" kicked off April 22 and is being aired digitally on the Sunbrella website and through online content of Lonny magazine, with episodes airing weekly.
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