Mera International Returns to New York Market
April 13, 2013-- Home Textiles Today,
WOODBRIDGE, ONTARIO - After more than a decade away to refocus on its home Canadian market, longtime table linens house Mera International Ltd. is returning to the New York Home Fashions Market to find a new niche for itself in the United States.
Company founder and owner Effie Gialedakis, who established Mera in 1990 soon after graduating from college with a degree in international business, told HTT she will be showing from a temporary space at showroom building 7 West 34th Street, in suite 1015.
Her line will span a range of table linens styles to serve discounters through high-end shops, she said. Examples range from signature cutwork varieties through faux silks and embroidered designs, some with rhinestones and pearls, for casual through formal and special occasion dining needs.
|Mera International’s new
offerings include a solid
raspberry red, top; a multicolored
center; and a traditional white
as seen below.|
"We're offering a wider variety, a broader collection of products than ever before. But we are very focused on table linens. It's what we specialize in," she said. "We make linen-like polyester, linen, hand-stitching, faux silk with ribbon embroidery. We can offer whatever a retailer needs - from lower end to high end."
Gialedakis explained that she used to bring Mera to the market when its specialty side was showcased at the Jacob K. Javitz Convention Center, but she was stopped participating after the 9/11 terrorist attacks.
"Our market suddenly shifted after 9/11 in the U.S., so I turned my focus on building my business in the Canadian market," she said.
Also hindering her business in its earlier days was the currency shift in Greece to the Euro, which made it cost-prohibitive for her to continue working with a factory of handmade cutwork goods in Athens.
In more recent years, Gialedakis relocated the manufacturing side of her business to China, and aligned with "a really great" factory there where she produces cutwork table linens along with a bevy of other styles at competitive prices.
"And now I have enough product to accommodate the U.S. market, which is what brings me back to the New York [Home Fashions market]," she summed.