Downlite and PrimaLoft unveil bedding collection

At the New York Market - PrimaLoft - The Luxury Down Alternative, and its bedding licensee, Downlite, introduced the PrimaLoft Luxury Collection here this week.

The collection was unveiled at Downlite's 295 Fifth Avenue showroom and include a PrimaLoft pillow and comforter. PrimaLoft is a down alternative that mimics the softness, warmth and loft of goose down with the benefits of easy care, hypoallergenic fibers. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down.

All PrimaLoft bedding products are hypoallergenic. The pillow and comforter both feature a 400 TC cotton shell.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!