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Downlite and PrimaLoft unveil bedding collection

At the New York Market - PrimaLoft - The Luxury Down Alternative, and its bedding licensee, Downlite, introduced the PrimaLoft Luxury Collection here this week.

The collection was unveiled at Downlite's 295 Fifth Avenue showroom and include a PrimaLoft pillow and comforter. PrimaLoft is a down alternative that mimics the softness, warmth and loft of goose down with the benefits of easy care, hypoallergenic fibers. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down.

All PrimaLoft bedding products are hypoallergenic. The pillow and comforter both feature a 400 TC cotton shell.