Downlite and PrimaLoft unveil bedding collection
March 20, 2013,
At the New York Market - PrimaLoft - The Luxury Down Alternative, and its bedding licensee, Downlite, introduced the PrimaLoft Luxury Collection here this week.
The collection was unveiled at Downlite's 295 Fifth Avenue showroom and include a PrimaLoft pillow and comforter. PrimaLoft is a down alternative that mimics the softness, warmth and loft of goose down with the benefits of easy care, hypoallergenic fibers. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down.