HGTV Home Opens First Pop-up Store
Home & Textiles Today Staff -- Home Textiles Today, December 28, 2012
HGTV Home opened its first pop-up store in Minnesota's Mall of America, a 2,000-square-foot space with a product assortment including dec pillows, furniture, flooring, lighting, plants, paints and more.
The showroom opened Nov. 23 and will remain open through Jan. 1.
It shows three versions of HGTV's "Be Bold," "Relax" and "Family Time," vignettes featured on the company's website at http://hgtvhome.com. The products also are on display in a modern day, life-size gingerbread house in the shopping mall and entertainment complex, where shoppers can watch free demonstrations and meet HGTV network talent.
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