Entryways launches new designs for spring and summer 2013
Retail Editor 2 -- Home Textiles Today, November 5, 2012
Mt. Laurel, N.J. - Floor mats designer, manufacturer and importer Entryways -- formerly known as Imports Unlimited - is launching many new designs that include clever adages as well as soothing botanical looks for the spring and summer 2013 selling seasons.
"There are new designs for those who love a party, including one that says ‘Party Animals' and depicts three dogs and a cat," said Eirini Kalafatides, Entryways president. "Our artists have created lovely floral designs, one that's perfect for a beach house and another that would add a very chic touch to an urban setting. And, of course, there are mats for consumers who simply want to say ‘Welcome' in a most distinctive way."
Entryways' new line is aimed at helping consumers welcome their house guests with a variety of options. They can opt for "floral beauty" with a new a mat that features a daisy against two shades of green or a design depicting bright red tulips. For a more fun approach, they can choose from a series of clever styles, such as "All Bark No Bite" which has one corner of the mat "chewed off". And for more contemporary tastes, there are also many options such as color blocks.
Every Entryways floor mat and doormat is designed by an artist. Many are commissioned from individual artists and others are designed in the Entryways studio, the company noted.
"Our Sweet Home Collection is designed specifically to deliver exceptional value," Kalafatides said. "These mats combine an artist's touch with affordability to provide functional artistry for the home."
Each new doormat in the Sweet Home Collection is made with non-slip backing and measures 17" x 28" (except for Do Not Enter, which is 22" in diameter).
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