PBteen to open five pop-up stores
Retail Editor 3 -- Home Textiles Today, October 18, 2012
San Francisco - Fur-inspired bedding, cool gadgets and smart storage sets are among the items PBteen will stock in five pop-up stores opening around the country in late October and early November.
Stores will be located in Durham, N.C.; Cincinnati, Ohio; Edina, Minn.; Houston, Texas; and Miami, Fla.
The new product lineup will also include lounge seating, jewelry and beauty accessories, and the recently launched Burton home collection.
A Williams-Sonoma Inc. nameplate, PBteen's pop-up shops will also feature onsite design specialists to offer advice. Each pop-up will be anchored around a PBteen Design Lab where teens and their parents can create a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead. Products available at PBteen.com can be ordered through the store and shipped directly to the customer.
The first 250 shoppers to visit the pop-up store on opening day will receive a free gift and a chance to win one of five $250 PBteen gift cards.
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