JCP, The Breast Cancer Research Foundation align in October to raise funds for a cure
September 25, 2012,
Throughout October, which is breast cancer awareness month, JCPenney customers will be able to round up their store purchases to the nearest whole dollar and donate the difference to the foundation, an organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.
JCP salons will also be offering free styling and haircuts to breast cancer survivors throughout the month of October. Additionally, JCP will donate $1 for every free haircut it gives - up to $50,000 - to The Breast Cancer Research Foundation.
"With nearly 230,000 new cases of invasive breast cancer diagnosed among women in the United States this year alone, we all know someone who has been affected by this disease," said Miki Woodard, president of JCP Cares and vp of philanthropy for JCPenney. "That's why we're dedicating the month of October to supporting The Breast Cancer Research Foundation. With the help of our customers, we can make a difference in the fight against breast cancer."
Founded by Evelyn Lauder in 1993, The Breast Cancer Research Foundation is an independent, not-for-profit organization and the first of its kind dedicated to funding innovative clinical and translational research. The organization is dedicated to providing critical funding to advance research at leading medical centers worldwide, and increasing public awareness about good breast health.
"The Breast Cancer Research Foundation is privileged to have JCPenney and its loyal customers join us in our fight against breast cancer," said Myra J. Biblowit, president of the foundation. "JCPenney has transformed the retail experience and it is especially rewarding to know that the company has made The Breast Cancer Research Foundation part of the customer experience this October. Research saves lives and we are so fortunate that the team at jcpenney is working diligently to be part of a cause that touches the lives of our mothers, our daughters, our sisters, and our friends every day."
JCPenney customers can also support The Breast Cancer Research Foundation this October through a dedicated JCP Cares page on the social media platform BroadCause.com and through the Facebook social game, WeTopia.
They can also make donations directly to The Breast Cancer Research Foundation online at jcp.com/jcpcares.