Eileen West, Mélange Home New York launch throw, quilt collection
Retail Editor 2 -- Home Textiles Today, August 22, 2012
San Francisco - Apparel and home products source Eileen West, based here, is launching a new line of fashion quilts, blankets and throws with licensee Mélange Home of New York.
"We're thrilled about the new venture," said Eileen West, founder of the eponymous company. "This collection of bedding truly mirrors our sleepwear in terms of design, quality and attention to detail. It's fresh and romantic, with an emphasis on comfort."
Eileen West's signature use of ribbons, lace, delicate embroideries, ruffles and a selection of original prints and solids created in the EW design studio will be used in the new collection.
Among the quilts and throws "is a line of entirely hand pick-stitched Kantha style oversize throws done in classic Eileen West floral patch prints," said Alan Laytner, owner, Mélange Home. "The Kantha stitching style has been selling well and now it is available from a premier American designer."
Industry Related Content
Celebrity Branding at NY Home Fashions Market