Morgan Home Fashions to launch Hello Kitty in beach
Jane Kitchen -- Home Textiles Today, August 13, 2012
Aberdeen, N.J. - Morgan Home Fashions has signed a licensing agreement with Sanrio Inc. that will add Hello Kitty beach products to Morgan's portfolio of brands such as Thomas, Marvel and Strawberry Shortcake.
Hello Kitty products will include pop-up tents, indoor and outdoor activity mats, roll up mats, lounge and beach chair covers, swim sacs and collapsible beach chairs. The merchandise will be unveiled during New York Home Fashions Market Week from Sept. 10-13.
The line will hit stores for the 2013 beach season.
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