Morgan Home Fashions to launch Hello Kitty in beach

Retail Editor 1, Jane Kitchen, August 13, 2012

Aberdeen, N.J. - Morgan Home Fashions has signed a licensing agreement with Sanrio Inc. that will add Hello Kitty beach products to Morgan's portfolio of brands such as Thomas, Marvel and Strawberry Shortcake.
Hello Kitty products will include pop-up tents, indoor and outdoor activity mats, roll up mats, lounge and beach chair covers, swim sacs and collapsible beach chairs. The merchandise will be unveiled during New York Home Fashions Market Week from Sept. 10-13.
The line will hit stores for the 2013 beach season.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!