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In-Store Review

Home Textiles Today continues the new series In-Store Review this issue, critiquing branded private and captured label programs in home textiles stores and departments. Each month, our reviewer visits an individual store as well as the website and evaluates a single program on five criteria: 1. Design/creative/aesthetic of the product; 2. Visual presentation in the store; 3. Packaging of the product; 4. Relevance of the program to the store's core targeted customer base; 5. Value of the program relative to the store mix and its customer base. Each can be ranked from one (least) to five (most) stars and the overall score is an average of the five individual evaluations.
Design
"It's a collection with balls that just says, ‘Pay attention, I'm good for you.' This is a strong, almost retro collection of powerful patterns and colorings meant for people who like sheets that make them smile. I must admit on a very personal level that I am and have been for many years a great fan of Diane von Furstenberg. I've always admired her focus and here the power of the DVF designs and colorings sing out."
Rating: * * * * *

Visual Presentation
"Concise takes on a whole new meaning; the collection is shown in a tight, controlled space that I hope will work for it. BBB has pretty much invented its own store model, and while it's not easy to shop if you haven't pre-determined to buy what you want, its customer is apparently willing to move from huge room to huge room to find what they are looking for. Another half-star would come with another bed and/or an opportunity to show the rest of the accessories."
Rating: * * * *

Packaging
"Packaging is fine and functional with no unnecessary gimmicks. Springs Global (the licensed producer of the DVF program) proudly proclaims it imports from Pakistan with clear details."
Rating: * * * *

Relevance to Store Customer
"There's nothing else like it, and for BBB that's a good thing. This is about an easy, uncomplicated way to dress a bed. This collection can be headquarters for anyone in a first apartment or university housing."
Rating: * * * *

Relative Value
"It sure perks up the selling floor and is stopping people. What really works is that with the fewest number of skus, each basic ensemble can be dressed up or down with either solid-color sheets or lightweight quilts. And it's all edited to make putting a bed together simple, personal and fun. I give it the works."
Rating: * * * * *
Overall Rating: 4.2 * * * * *

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