• Cecile Corral

Surya moves into new, larger showroom at High Point in time for April market

High Point, N.C. - Area rug and home accent source Surya is relocating its showroom here to a much larger space at Showplace in time for the upcoming High Point Market, April 21-26.

The new 26,056-square-foot showroom is on the fourth level of Showplace in space 4100, representing "a major expansion for the company" from its former 5,176-square-foot space on the third floor of the same building.

"We are very excited about this new location," said Satya Tiwari, president. "A bigger showroom affords us the chance to inspire our retailers with all our latest designs and also spotlight the most important trend and color stories that are shaping the industry."

Through new showroom displays at the site, Surya will provide retailers at market with an overview "of what is happening in the home furnishings world today," Tiwari said. "And we'll share lots of creative concepts for how they can create excitement in their own stores and maximize profits through the use of stylish rugs and accents."

In addition to product and display ideas, Surya also will use its showroom to conduct Surya University training sessions with retailers during market. The sessions are designed to provide retail salespeople with a detailed understanding of the company's line along with tips about how to successfully sell rugs and other accessories to consumers.

"We are not just a product company," said Tiwari. "We are a home décor marketing solutions and technology company. A big part of our mission is providing our retail partners with solutions that will help them grow their business."

During market, Surya will introduce a number of new products in all of its key categories - rugs, wall art, pillows, poufs and throws, covering a broad range of design themes, he added.

"In rugs and accents, we'll show fresh lattice patterns and hot colors such as tangerine, turquoise and updated grays and browns," Tiwari said. "We work hard to make sure that all of the cutting-edge trends happening in the marketplace are reflected in our lineup."

To celebrate its new showroom, Surya is holding a party for retailers on April 22, from 6 p.m. to 2 a.m. The event will include a music provided by a live D.J., dancing, food and beverages.

In addition, Surya also will serve breakfast, lunch, and cocktails and hors d'oeuvres daily in its showroom.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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