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Bon-Ton Taps Hoffman to Replace Bergren as President, ceo

YORK, PA. - The Bon-Ton Stores Inc. has named Brendan Hoffman the company's president and ceo, effective Feb. 7, replacing Bud Bergren.
     Hoffman will also be elected to Bon-Ton's board of directors.
     Bergren, who is a current member of the board, will transition to the role of chairman. At that point, Tim Grumbacher, who currently serves as executive chairman of the board, will remain a director of the company.
     Hoffman has been ceo and president of Lord & Taylor LLC since October 2008. Prior to that, he spent six years a president and ceo of Neiman Marcus Direct, a subsidiary of The Neiman Marcus Group Inc., where he oversaw the growth of www.neimanmarcus.com and the launch and growth of www. bergdorfgoodman.com.
     He also served as vp of Last Call clearance division at Neiman Marcus from August 2000 to December 2002 and as a divisional merchandise manager of Bergdorf Goodman Inc. from October 1998 to August 2000.
     Grumbacher said Hoffman "comes with a wealth of knowledge and experience in the retail industry, which we believe will be very beneficial in driving profitable growth from the strategic initiatives we began piloting in the fall of fiscal 2011."

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