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Safavieh Promotes Varjabedian to director of international sales

YERVANT VARJABEDIANYervant Varjabedian Safavieh
PORT WASHINGTON, N.Y. - Upscale area rug house Safavieh has promoted Yervant Varjabedian to the newly created position of director of international sales.
     A fourth-generation rug industry veteran, Varjabedian has been with Safavieh for the past 12 years, serving over this time in various sales management capacities.
     In his new stint, he will continue to oversee key and long-standing national accounts.
     "Varjabedian had been proactive in developing international business for Safavieh's designer lines since the launch of Thomas O'Brien in 2005," said company principal Cyrus Yaraghi. "With the addition of each designer to the Safavieh Couture program, overseas demand has increased. But response to the introduction of Ralph Lauren Home in January 2011 was overwhelming and requires a structured international sales program."

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