Serena & Lily expand into entertainment
Retail Editor 4 -- Home Textiles Today, September 16, 2011
Sausalito, Calif. - Catalog and internet retailer Serena & Lily has branched into the entertainment goods category, adding table linens and decorative accessories to its assortment.
Mombasa table linens feature festive, handblocked designs in a palette of nutmeg and berry, with elephant and palm tree motifs.
Marbella table linens take a cubist approach to blackprinting with hand-mixed blue-hued inks with touches of gold.
Hard goods in the entertainment collection include alabaster tea lights, five-sided glass hurricane lamps, horn nesting bowls and inlayed cheese knives.
The new category opens Serena & Lily's fall catalog.
Celebrity Branding at NY Home Fashions Market