Safavieh, Easton to launch Indian Sojourn ikat collection at High Point
Retail Editor 3 -- Home Textiles Today, September 15, 2011
Port Washington, NY - Safavieh and its designer license partner, architect and interior decorator David Easton, will jointly present their new Indian Sojourn collection of upscale area rugs during the upcoming High Point Market in late October.
Indian Sojourn comprises eight colorful ikat designs that have been hand-knotted in India of 100% wool for Safavieh Couture. The company said it developed a special Soumak weave to capture the handmade character of ikat textiles that Easton had collected during his travels.
The collection's launch kicks off with a themed party featuring Indian-style refreshments and a signing event for Easton's book "Timeless Elegance," at 3 p.m. October 23 at Safavieh's Market Square showroom in suite 120.
The names of the rug patterns - including Bengal Diamond, Jaipur Zig Zag, Goya Stripe, and Hyderabad Garden -- reflect the Indian heritage of the design.
A 6-b-9 is set to retail for $999.
The Indian Sojourn collection follows Easton's African-inspired Peshawar rug series introduced in 2010, and the 2009 debut collection of designs "tracing the cultural diffusion of weaving crafts as far back as the Silk Road travels of Marco Polo," Safavieh said.
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