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Gift Fair Offers Mobile App for Show

NEW YORK - The New York International Gift Fair has upgraded a free Wayfinder App for mobile devices to help attendees and exhibitors navigate the trade show, which takes place Aug. 13-17 at the Javits Center and Piers here.
     The app can be downloaded through iTunes, the Android Market, BlackBerry App World and aspx.
     "Based on user feedback, we've upgraded our mobile offerings with a new keyword search that returns immediate - and very targeted - information," said Dorothy Belshaw , director of the NYIGF and a senior vp of fair organizer GLM.
     In addition to booth and product information, the app accesses the fair's seminar schedule, special events, shuttle bus schedule and floorplans.