Gift Fair Offers Mobile App for Show

NEW YORK - The New York International Gift Fair has upgraded a free Wayfinder App for mobile devices to help attendees and exhibitors navigate the trade show, which takes place Aug. 13-17 at the Javits Center and Piers here.
     The app can be downloaded through iTunes, the Android Market, BlackBerry App World and search.nyigf.com/mobile/ aspx.
     "Based on user feedback, we've upgraded our mobile offerings with a new keyword search that returns immediate - and very targeted - information," said Dorothy Belshaw , director of the NYIGF and a senior vp of fair organizer GLM.
     In addition to booth and product information, the app accesses the fair's seminar schedule, special events, shuttle bus schedule and floorplans.

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