Protect-A-Bed adds game to bed bug iPhone app
Retail Editor 1 -- Home Textiles Today, July 11, 2011
Chicago - iPhone has a new interactive iPhone game called Bed Bug Plague developed by Protect-A-Bed.
The game is a new addition to the company's free Bed Bugs 101 iPhone application, a reference guide on bed bugs, including how to recognize them, details on their appearance and the symptoms they cause.
In Bed Bug Plague, the enemy is a continuous rush of bed bugs that are trying to make it across the screen to infest a bed. The objective is to stop the bugs from reaching the bed by building towers along the path of the bed bugs.
As part of the game launch, Protect-A-Bed will offer participants a chance to win Apple gift cards by registering online at http://www.bedbugplague.com/game/. Each Wednesday until Aug. 31, one random registrant will win a $500 Apple gift card.
The game offers five playing levels, progressing from bedrooms to a dorm room to a rental property to a hotel - the latter two must be unlocked after a period of successful play. Users are able to play with or without sound and can post their scores to Facebook to see how they rank against other players.
Protect-A-Bed ceo James Bell said it's all about taking a serious topic and having fun with it.
"When we designed the educational app, we thought it would be fun to include a place where people can easily get rid of bed bugs," he said. "This is the only place where you have 100% assurance that bed bugs are gone."
The game is part of the Bed Bugs 101 app that is now available for free on the iTunes App Store.
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