Christopher Lowell to Create Bed and Bath Line with Fayette-Renaissance
April 7, 2011,
Lowell is represented by global brand licensing agency Beanstalk, which secured the strategic brand-licensing agreement.
Set to hit the shelves of specialty retailer stores, online membership sites and TV shopping networks by this spring, the new product lineup will include fashion bath towels, bedding, sheets, throws, blankets, window treatments, decorative pillows and beach towels - all inspired by Lowell's style.
"The combination of Christopher's recognized and reputable brand with high quality manufacturer Fayette-Renaissance is a perfect match," said Dan Levin, managing director, Beanstalk Los Angeles. "We anticipate the resulting product line will be both a branding and retail success."
As a result of the partnership with Christopher Lowell, the product line will feature "pre-coordinated luxury solutions that instill design confidence in men, women and couples," the company noted. "Customers can expect high-quality items at a competitive price point with fool-proof color schemes."
Lowell said his new branded home textiles products should make for an "eye-pleasing and versatile assortment designed to help customers easily enhance their current bath and bedroom décor without major renovations."