K&A hires Barkin for new home division
January 3, 2011,
Barkin is a former associate editor at Hearst Magazines who produced articles about furniture, home fashion and kitchens for the shelter magazine Veranda. He recently interviewed design icon Bunny Williams and Jim Thompson, silk's North American vice president, for a new K&A blog, furnitureandhomefashion.com.
Barkin's primary responsibility will be to launch K&A's new division, expanding its "Right at Home" mantra.
"For years, I have wanted to focus holistically on the home, not just installed building products," said agency president Steve Kleber. "Draperies, sofas, decorative tile and floor treatments make a home just as much as the foundation and walls do. I see our furniture and home fashion division as coming full circle, and Jordan will be instrumental in that shift, as he has exceptional experience tailoring messages to desired demographics."
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