Lord and Taylor Celebrates Home Store Launch
Home & Textiles Today Staff -- Home Textiles Today, December 11, 2010
NEW YORK - Celebrating a major makeover of the store, including a new home floor, Lord & Taylor earlier this month unveiled its new look with a gala event that featured celebrities as well as a greeting from New York's mayor Michael Bloomberg.
The 21,000-square-foot ninth floor houses a complete Calvin Klein Home offering, including Collection, Studio and White Label as well as the total home collection of Lauren Ralph Lauren - all encompassing bed, bath, furniture, rugs, tabletop and gifts.
Brendan Hoffman, left, Lord & Taylor’s ceo with Frank Guzzetta, president of Ralph Lauren Home, in the designer’s Lauren Ralph Lauren total home presentation.
Steve Zaffos, left, and Bentley Hardwick, both Calvin Klein Home, with Brendan Hoffman, Lord & Taylor’s ceo in the Calvin Klein Home area dedicated to the brand’s complete home collection.
An overview of the Calvin Klein Home section with two beds leading back to several room vignettes.
The Calvin Klein Home rug collection is set on hanging racks in a living room vignette.
A Calvin Klein Home dining room with tabletop and table linens dressing the furniture.
A living room setting showcases a group of silver covered decorative pillows, all part of the Calvin Klein Home presentation.
Industry Related Content
Celebrity Branding at NY Home Fashions Market