J.C. Penney ventures into freestanding online retail brands

Retail Editor 8, November 11, 2010

Plano, Texas - J.C. Penney created a new division to launch new retail nameplates separated from the company's core brand.
The Growth Brands Division will launch its first two projects next summer in collaboration with Hearst Magazines. CLAD will be an online retailer of modern menswear. Gifting Grace will be an retailer offering unique gift times targeting women ages 30 to 54.
Anne Sutherland Fuchs, a former executive at LVMH Moët Hennessy Louis Vuitton, has been hired as group president for the division and reports to JCPenney chairman and ceo Mike Ullman. CLAD is headed by Will Swillie, previously been director of brand management at Retail Convergence, which owns Rue La La and other online retailers. Gifting Grace will be run by Mary Drolet, a retail industry veteran and founder of Club Libby Lu.
Swillie and Drolet report to Sutherland Fuchs.

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