Jaipur Rugs Earns Second American Graphic Design Award
October 26, 2010,
The publication's annual design competition spotlights the work of creative professionals from across the country. Jaipur - which makes Indian hand-knotted, hand-tufted and flat-woven area rugs - was selected for the design of its 2010 product catalog and press kit.
Jaipur developed the two printed catalogs with the help of New York-based Craft Marketing as part of a larger branding initiative - "creating an ongoing series of highly functional tools to effectively communicate the company's brand message to a broad audience encompassing retailers, members of the press and A+D community," Jaipur noted.
Jason Moody, creative director at Jaipur, said, "Beyond showing beautiful representations of our products, the primary goal for this year's catalog was a focus on understanding how our customers actually work - what are the most important things they need to view at a quick glance, how they search through collections, etcetera. We're looking forward to adding to these pieces with the launch of several exciting interactive tools for our customers in the coming year."
The selected pieces are slated to appear in the magazine's November issue as well as in its online awards gallery and its American Graphic Awards Design Annual issue.