Fred's Focused on Home, Leveraging High-margin Product Assortment
October 26, 2010,
Bruce Efird, director, ceo and president of the 674-unit regional discount and pharmacy chain, said: "The way we differentiate ourselves from our key competitors is that our selling square footage is more than two times the space allocated to other small box retailers. And with the pilot changes in these higher-margin discount home departments, we see our sales performance at over $140 to $150 per square foot."
The "super discount home" business at Fred's, he continued, is a significant factor of sales, "when you're thinking about improving the overall productivity of the store...We are leveraging this area of the store."
Anchoring the Core 5 program at Fred's is pharmacy.
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.