Fred's focused on home, leveraging its high-margin product assortment

Retail Editor 8, Sheila Lehman, October 5, 2010

Memphis, Tenn. - Home was singled out as an area of focus within the company's Core 5 category revamping program, Fred's Inc. told analysts during its presentation today at the William Blair & Company 2010 Emerging Growth Stock Conference.

Bruce Efird, director, ceo and president of the 674-unit regional discount and pharmacy chain, said: "The way differentiate ourselves from our key competitors is that our selling square footage is more than two times the space allocated to other small box retailers. And with the pilot changes in these higher-margin discount home departments, we see our sales performance at over $140 to $150 per square foot."

The "super discount home" business at Fred's, he continued, is a significant factor of sales, "when you're thinking about improving the overall productivity of the store...We are leveraging this area of the store."

Anchoring the Core 5 program at Fred's is pharmacy.

 

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!