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Lauren updates classic themes

Retail Editor 8 -- Home Textiles Today, September 22, 2010

New York - Reprising the brand's classic themes, but with a fresh twist, Lauren by Ralph Lauren Home is featuring five new beds, an expansion of Lauren Suite into new products, and a bright, cheerful collection of beach towels for spring 2011.

Antigua, a fresh interpretation of an open, overscaled paisley, creates a younger look backed by a smaller scale paisley on the reverse and on sheets. A serape design is used for shams. Coordinate towels use the serape design and a sculptured paisley.

Mojave mixes a subtle snakeskin pattern for the top of bed with dusty plum sheeting, while Indigo Modern features a linen/cotton nautical inspired top of bed in a range of light blue to a dark ombre. Sheets and shams reflect dip-dye color influences graphic modern mood.

Romantic Traveler mixes a floral paisley cotton sateen print with paisley striped sheets and adds a collection of jacquard towels with embroidery embellishments. Lake House represents iconic Lauren themes mixing materials and motifs, including tattersall, cable knits and raffia.

In the beach collection a stripe offers a strong color contrast while a chevron is more fun and nautical. Ombre color combinations make a fashion statement.

Lauren Suite, introduced last season, has been expanded with shams, a duvet and a navy paisley as well as new dobby towels tied back to the original solid color palette.

Bedding retails are $199 and $299 for the queen top of bed.



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