Venus Group creates "Sanitized" branded bedding, bath
September 7, 2010,
Foothill Ranch, Calif. - The Venus Group's has launched a new line of Sanitized-branded bath and bedding collections through a recent partnership with Sanitized, the registered brand of Sanitized AG, Switzerland.
Sanitized is a hygiene function designed to reduce bacteria and odors and is aimed at "creating a feeling of well being," the company said. Sanitized guarantees a lasting effect of this function for the life of the product to which it is applied.
The Sanitized silver ion-based antimicrobial technology will be used throughout Venus' three core market segments - home, hospitality and institutional.
Venus' alliance with Sanitized is part of an effort to expand its corporate performance technology portfolio. The company also offers a VisaEndurance antimicrobial collection of bedding in sheeting and top-of-bed.
"Technology and innovation are at the heart of Venus Group‘s vision and growth," explained Devanshi Patel, director of marketing. "These innovative products are engineered to improve the quality of everyday life through technology."
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