Jenny George launches ecommerce-targeted business

Retail Editor 8, August 25, 2010

New York - Jenny George, formerly president of Textrade, Inc., has formed her own firm, Jenny George Designs, Inc., to supply ecommerce retailers with home textile and home accessories.

"Despite the economic crisis we've been facing, online sales grew 11% in 2009," George noted. "Our products are designed with ecommerce retailers needs in mind, targeted to ecommerce retailers and consumers."

Packaging is streamlined to reduce shipping costs. Product will be inventoried and drop shipped to ecommerce consumers, she said.

At initial range include fashion bedding, sheets, window treatments and decorative pillows. In the second half of 2011, Jenny George Designs will add home accessories, including frames, small gifts, vases, serving bowls and other decorative accessories.

New introductions include new fashion bedding collections - Vineyard, Rainier, Juno, Sansai, Trillage - which feature embroidery, piecing, 3D appliqué and ribbon detailing in shades of chocolate, slate, rosette and sage.

"Ecommerce retailers have been hungry for a supplier to focus on their needs, and we are positioned to be everything they require," said George.

Prior to her position at Textrade, Jenny George held executive positions at Living InStyle, Evandale, Excell Home Fashions and Louis Hornick.


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