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Shaw Living marries broadloom, area rugs in Woven Expressions collection

Retail Editor 8 -- Home Textiles Today, August 2, 2010

Dalton, Ga. - Shaw Industries' rug division, Shaw Living, this summer for the first time created a collection that coordinates broadloom products with area rugs.


Dubbed Woven Expressions, the collection is being offered by sister divisions Shaw Living and Shaw Floors.
Woven Expressions is available in two construction "levels of luxury," the company said: Platinum and Gold, a 1.5-million-point grouping and a 500,000-point collection, respectively.


Woven Expressions designs are woven of the company's proprietary Marquesa Solution Dyed olefin, which is resistant to fading and staining. Designs span traditional to contemporary to transitional looks, all in updated fashion colors.


All Woven Expressions wall-to-wall carpet styles are available in rug sizes. The broadloom width is 13 feet 2 inches. Woven Expressions rugs offer over 500 coordinating SKU's, and all designs are offered in six sizes ranging from 2-by-3 to 9-by-12 as well as select styles offered in rounds, squares, custom length runners such as a new 3-foot wide hall runner option. All made in the U.S.A., Woven Expressions orders can ship within three weeks.

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