Memory foam toppers tops with consumers – Sleep Studio study
March 13, 2009,
At the New York Market – The memory foam mattress topper category is popular with consumers and poised for strong growth, according to results released this week from a new Sleep Studio-commissioned study.
“There is tremendous opportunity for increasing category penetration, particularly at a time when consumers may be looking for cost efficient ways to upgrade their beds,” said Donna Foti, Sleep Studio marketing director.
Consumer motivation includes the desire to “add comfort” to their mattress, to get “a more restful night’s sleep,” and gain “better back support,” noted Sleep Studio.
For consumers making a final purchase decision, the benefit of back support was the top desire – and product features such as thickness, firmness and density were “of high importance,” the company said.
The manufacturer this week introduced its Enhanced Foam mattress topper line with trademarked Reactiv Support. “It’s a highly supportive product that provides a buoyant, floating-on-air feeling,” said Michael Rothbard, president of Sleep Studio.
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