Diesel rides Zucchi into home
January 18, 2008,
Milan – Diesel, a brand known throughout the apparel business as one attracting a younger consumer market with a “cool” approach, will make its debut into the home furnishings world in a licensing agreement with Gruppo Zucchi for home textiles – the first of a broader range of home products including furniture, lighting and decorative accessories.
The textiles line will debut at the Diesel showroom here during the April Salone Internazionale del Mobile. Target retailers are leading department stores, home textile specialty shops, and the Diesel and Zucchi stores.