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Bed Bath continues to mix it up

Totowa, NJ — Bed Bath & Beyond continued to push the envelope at its latest store opening here over the weekend, further massaging its Harmon HBA set and making powerful entry statements in high-traffic foods as well as high-end, very fine china.

Dozens of such changes — ranging from subtle to sharply contrasting — were visible in the store set and merchandising strategies at the opening of the 60,000-sq.-ft. store, part of a former Bradlees location. A 1,000-sq. ft. warehouse-style bay of specialty food and candy is located at the entrance outside the racetrack.

Further into the store, a 3,500-sq.-ft. section of fine china — in a typical department store display with elegantly spotlighted fine-grain wood fixtures — offered place settings from Royal Daulton, Villeroy & Boch and Wilton Armetale, among others. The section anchored an inside bay of giftware, everyday dinnerware and accents. Changes in layout offered a brighter, airier bedding section.

The Harmon set here is different than that in the Iselin, NJ, store. Instead of a position at the entrance, it's placed at the end of the racetrack, immediately before the front-end checkouts. Fragrances and cosmetics are visible from the far end of the drive aisle. Harmon is adjacent to bath accessories and opposite rugs and towels.

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