Bed Bath continues to mix it up
July 15, 2002-- Home Textiles Today,
Totowa, NJ — Bed Bath & Beyond continued to push the envelope at its latest store opening here over the weekend, further massaging its Harmon HBA set and making powerful entry statements in high-traffic foods as well as high-end, very fine china.
Dozens of such changes — ranging from subtle to sharply contrasting — were visible in the store set and merchandising strategies at the opening of the 60,000-sq.-ft. store, part of a former Bradlees location. A 1,000-sq. ft. warehouse-style bay of specialty food and candy is located at the entrance outside the racetrack.
Further into the store, a 3,500-sq.-ft. section of fine china — in a typical department store display with elegantly spotlighted fine-grain wood fixtures — offered place settings from Royal Daulton, Villeroy & Boch and Wilton Armetale, among others. The section anchored an inside bay of giftware, everyday dinnerware and accents. Changes in layout offered a brighter, airier bedding section.
The Harmon set here is different than that in the Iselin, NJ, store. Instead of a position at the entrance, it's placed at the end of the racetrack, immediately before the front-end checkouts. Fragrances and cosmetics are visible from the far end of the drive aisle. Harmon is adjacent to bath accessories and opposite rugs and towels.
Related Content By Author
DayThree from the NY Textiles Market