Home & Textiles Today Staff -- Home Textiles Today, March 30, 2001
New York (212) 930-2000
A new line called Patrician Plus debuts with three patterns, while three new designs appear in the Patrician line. Also being introduced is the new Renew line under the Martex brand and some new colors for the Utica label. The Joe Boxer license collection will debut four new beach towels.
Patrician Plus will carry a $12.99 retail price point with a 27" x 50" plied, ring-spun cotton construction. Iris, Vineleaf and Asher Square will be the introductions for the new line.
A cut-paper stencil of irises with a background of soft, geometric panels will adorn Iris, which will be offered in four colorways. Vine, leaf and spiral motifs on uneven vertical stripes will make up Vineleaf, which will also be offered in four colors.
Asher Square, also in four colorways, will feature concentric boxes arranged in a grid and will also utilize a textural end hem border.
Patrician, with a $10.99 retail price point, will debut Terrazzo, a vintage '60s look; Scottish Plaid, a different spin on a traditional tartan; and Romance, oversized flowers framed with a woven trellis.
Renew will be constructed of the longer staple and finer grade California cotton yarn. It will be offered in 10 colors with a $7.99 retail price point and sized a 27" x 54" with a 14-pound weight.
Emperor Royal Stripe and Satin Rugby, under the Utica label, will debut three and four new colors, respectively. The 30" x 50" Emperor Royal Stripe will carry a retail price point of $5.99, while the 25" x 50" Satin Rugby will be offered at $4.99.
Under the Joe Boxer license will be Missing Links, Wipeout, Piece, Love and Happiness, and Reef Rodeo beach towels.
The 60" x 70" Missing Links is a beach towel for two retailing for $39.99 and depicting two well-toasted hot dog buns complete with condiments. Mr. Licky's smiling face adorns Piece, Love and Happiness in a multi-colored jigsaw and Reef Rodeo on the faces of whimsical starfish. Multi-colored graffiti decorates Wipeout, portraying an urban look.
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