Cost Plus to Focus on Home
May 30, 2005,
Oakland, Calif. — Cost Plus is focusing on higher-margin items and is reaping some success in areas such as bedding, pillows, floor coverings, collectibles and candles. The company also plans to open 30 stores this year and close five in existing markets.
Another differentiating point for the company moving forward will be a more balanced combination of seasonal and core products. Cost Plus said it will always be a sku-intensive brand but is working to keep inventories down by controlling them at the individual buyer level.
In addition, Cost Plus' marketing will have a younger appeal this summer, kicking off with a new campaign in July in four test markets: San Diego; Atlanta; South Fort Worth, Texas; and Kansas City.
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