Wamsutta takes aim at retail top shelf
March 29, 2003-- Home Textiles Today,
At the New York Market — Springs Industries is kicking its Wamsutta towel line up a notch – and in the process is taking dead aim at the hallowed spot at department stores long held by Pillowtex’s top-of-the-line Charisma.
The new Wamsutta Supima towel is “hyper-spun,” a process that results in plied yarn on the towel face and single yarn on the back. Domestically made, the 21-pound towel is sized 30” x 56” for the bath and retails at $15.99. Charisma’s 30” x 56” towel generally retails at $25, although sale prices can range from $19.99 all the way down to $9.99.
“We feel we’ve really come up with something that can go after that Charisma slot,” said Nancy Webster, senior vp, creative development.
Related Content By Author
Industry Related Content
More From the NY Market: It's All About Product!